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What if You Don't Aspire or Desire to Build an Empire?

Updated: Dec 15, 2022

Today, I'm asking the question, what if you don't aspire or desire to build an empire? Sometimes I think we are bombarded with the messaging that is coming through our newsfeed and coming in our inbox on a regular basis that talks about making millions.

It talks about having thousands on our list. It talks about just a big following and all of those things that talk about building a big enterprise. I don't know about you, but I have downsized considerably, and I am now running things in a much more boutique way, very intentionally small. I want to encourage you that if that is you and you've got a tiny business or are a micro-business solopreneur, don't disqualify yourself and don't let FOMO rob you of the joy you have in running the gig that you've got.

I want to encourage you to do it with your whole heart. Do it wholeheartedly aligned so that it fits where you are, especially at midlife with your life and your work. Let those things sit in congruence with what you want to do right now and create all of those things that line up. Do not to feel less than in any kind of way, if you are not finding yourself hustling or grinding, or doing the kinds of things that we're constantly seeing and being told that are necessary to build a business.

I look at some of the decisions I've made, based on what I thought I was supposed to do at that stage of growth, where I was moving up to certain levels of growth. I thought it was just bigger, better, more, etc.

Then, when things came tumbling down in 2016, I realized that I waned go compact for greater impact; an inch wide and a mile deep. That's when all that pivot happened for me and became so exciting.

It actually lit me up. It's not that I didn't like the work that I did before we had a team. I loved that and I do miss that at times. But, where I am now in my life, where I'm not wondering or worried about what else is not going to get done? Because I'm doing this thing.

I think, especially at the stage of our lives, over 50 and 60 years old, we want that kind of freedom. We want that graciousness. We want that ease and space and grace and the pace with ourselves and with others. It just becomes a more joyful place and a much more aligned place to be. And we just love our businesses all that much more.

Some books that will encourage you as you build your small business are, The Magic of Tiny Business by Sharon Rowe, The Boutique Effect by Mary Sue Dahill, and Worth Every Penny by Sarah Petty and Erin Verbeck to name a few. You'll be so encouraged and relieved in many ways that other stuff is not required of you. It is not, you don't have to jump in, or you do not have to get on that merry-go-round. You don't have to do it like that. You can stay decidedly small.

Drop me a note below in the comments if you're catching this on the replay. I hope you're resonating with this message of being intentionally small and the power of small, and that just really fits you far more now, where you are in your life and your work.

In case you missed, here's my FB Live discussing the power of staying intentionally small.

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