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Writer's pictureDonna Duffy

Does Your Business Nourish Your S.O.U.L.?

Updated: Jul 21, 2020


At midlife, it's time to build a business you LOVE!

I was scrolling back through some past email messages and saw one that I sent out last year that said, Is your business nourishing your S.O.U.L.? It stopped me in my tracks to think how far I'd come in just a year. Even though I'm still very much in the climb of what I'm creating, I'm doing what I LOVE as I tap deeply into the vast treasure of knowledge and expertise I've acquired through the years. Its what makes the climb a JOY not a DRUDGE! Here's how that's happening for me--what about you?


Standing for who you are and what you hold dear

Offering a solution to ideal prospects that’s aligned with your best work

Undaunted in the pursuit of your passion and purpose

Leveraging your knowledge, wisdom, gifts and talents


So, is your business a thief, robbing you of what lights you up because you've exchanged it for what you think it’s supposed to be? There are jobs out there that could bring far more joy than what I see entrepreneurs endure as they try to build successful businesses.


Do you LOVE what you do? Do you love the people that you serve? Does your product or service reflect the person that you are and long to be?


If you can’t say a resounding YES to the questions above, then maybe it’s time to take a closer look at what needs to go, so you can live and work in greater alignment and congruence.


Here are 5 questions that can help you become more aligned so that you can do what you love, serve the people you love while you make money AND make a difference in the world:

  1. Why did you start this business in the first place?

  2. What would it take for you to realign yourself to your why?

  3. Are you willing to do what it will take?

  4. What’s in the way of doing what it will take—inner inhibitors and outer obstacles?

  5. What does it look like if you play the movie forward and just GO FOR IT?

As I evolve, up-level and pirouette to the next phase of growth in my business, I’m taking myself through this very process.



Here’s what I know: I have held a part of myself in reserve. I haven’t played as full in as I could and I’m not willing to do that any longer. Maybe it's midlife or my big, brave move to the city OR maybe it’s just my soul saying, “What are you waiting for? If not now, then when?”

It’s time!


To your SAGE Success! Donna


PS Come join our tribe of midlife women entrepreneurs and leaders in our private Facebook group! We look forward to seeing you there!

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